Puma has added another young blue-chip NBA talent to its list of endorsers.
On Tuesday, the German apparel maker unveiled New York Knicks rookie Kevin Knox - the ninth overall pick in the 2018 draft - as its latest signee. By joining Puma, Knox will endorse the brand alongside fellow first-round picks Deandre Ayton, Marvin Bagley III, Michael Porter Jr., and Zhaire Smith.
Puma has been making a big push to re-enter the basketball market after effectively being out of it since the early 2000s. The company will be banking on Knox's presence in the country's largest media market after his strong play in summer league.
Puma also added Boston Celtics guard Terry Rozier in July.
